What Should Be Included in a Professional Business Website?
A business website offers multiple advantages for service businesses, from establishing trust and strengthening brands to facilitating client relationships and increasing revenue. But what should you include in a professionally designed business website?
Your terms and condition page should include information about the protection of your content as well what kind of data is being collected and its intended use.
What Should Be Included in a Professional Business Website? - Logo
As a storefront for a business, the website attracts clients, employees, and competitors. Even seasoned web designers often overlook some key features when creating a business website.
The company logo should be a memorable graphic. This will help to establish a connection between your business and the image. The logo should be prominently displayed on the home page to allow visitors to control their experience.
Similarly, a search bar on the homepage and all other site pages empowers users to find what they're looking for.
What Should Be Included in a Professional Business Website? - What We Do
The About Us section of a website is a great opportunity for businesses to share their story. It should include an introduction to the company and the people behind it, as well as an overview of the products or services offered.
A creative agency uses its limited space to its advantage by placing a memorable tagline in its main About page section, along with photos of their founders. Then, the rest of the content is broken down into short paragraphs, with bold headers that help visitors keep track of the story as they read it.
Caraway’s About page is clean and modern. This page features a summary of what the company stands for and an image each of their founders. There are also several quotes by customers that build trust, and help convert website visitors to paying customers. This page includes a map, as well as the company's address.
What Should Be Included in a Professional Business Website? - Contact Us
Your contact page should be easily accessible regardless of whether your business provides products or services. Having a clear, concise contact page that includes your business phone number, email address and short contact form will make it easy for potential customers to engage with your company.
ICE, a company that specializes in dry ice blasting, offers a contact page with enticing and original features. The page shows their location using Google Maps and provides a number of contact options, such as their phone number for business, links to social media, and a contact form.
A value proposition is also offered in the contact form. Visitors are asked what they believe to be their biggest challenge and then offered a free trial that will help solve their problem. The free trial helps them qualify their visitors to make sure they are more likely for conversion.
What Should Be Included in a Professional Business Website? About Us Page
You may feel apprehensive when you visit the Internet. People want to know who they're doing business with, so they can trust that their purchases will go through and that they will receive the products or services they paid for.
About Us allows companies to showcase their personality while building trust among visitors. The About Us page is also a great place to share information on their products or services.
VineHealth, for example uses its About Us page in order to present the face of their business. In addition to the portraits of co-founders they also include quotes from other users, including healthcare providers and patients. This provides social proof that can make people more comfortable with using the product.
A contact form should be included on the About Us page for those who need help with the product or have questions. This ensures that potential customers can reach out to the company and get answers quickly.
What Should Be Included in a Professional Business Website? - Map and Address
Add a map to your website as another way of improving the first interaction with your visitors. It could be used to show your influence worldwide, highlight branches or offices in different cities, present customer references or even provide localized services.
Content that includes directions to your business by foot, car or public transport is helpful. This allows potential customers to get an idea of what it might be like to work with you and can speed up the trust building process as they can find the information they need right on your site. Forbes recommends displaying multiple ways to contact you - phone, email, and standard contact form. All of which can easily be added to your ADI website.
What Should Be Included in a Professional Business Website? - Our About Page Video
The About Us page can be a good way to engage with customers and build personal relationships. It is possible to feature your employees in this section, including their credentials and educational background. Personalized testimonials can also be included.
You can use a video to effectively tell the story of your company. This is especially effective when you place it on your About Us section. Airbnb for instance, offers a video with a lot of personality that shows visitors the inside workings of their business.
What Should Be Included in a Professional Business Website? - About Us Page with Short Bios
The About Us page will set your business apart and help visitors believe your brand. This page allows you to show potential employees if their values are similar and to help them determine if they would be a good fit with your business.
Allbirds features its founders in its About section, so that the public can put a name to the business. They also include photos. This page also includes a few quips that are fun to read.
Rather than including huge blocks of text, Wheel sums up its vision, purpose, and story in short paragraphs. This makes its About page readable and easy to understand for new visitors. Avoiding industry jargon can also be a good way to keep visitors interested.
What Should Be Included in a Professional Business Website? - The Team Page or Careers Page with Video
A video is essential in this visually-driven age. Not only will it grab the attention of prospective employees, but it will also give them a glimpse into your business culture and work style.
Also, the company shares its tech stack and their hiring processes to create trust with their target audience. It ends with the option for candidates to receive job alerts, so they can be kept informed on all new opportunities. This way, they can make an informed decision and apply accordingly. What a fantastic way to differentiate yourself from the competition!
What Should Be Included in a Professional Business Website? - Case Studies
Websites that highlight the quality of products and services are beneficial for businesses that provide a service. It is important to have a homepage with a clear structure that allows visitors to easily navigate and locate the information needed.
A FAQ section is also a good idea for service-based companies. It helps to eliminate communication barriers by giving immediate answers to common questions. This can build trust with potential clients.
A blog on your website is another way to boost engagement. This allows you to share unique content and promote your brand on a regular basis. It is particularly important for seasonal businesses or those that provide services and products which change often. As an example, landscape companies could create a page called "Our Work" that includes photos and detailed information on their latest projects.
What Should Be Included in a Professional Business Website? - Blogs
Blogs are an excellent way for business websites to attract traffic and convert them into customers. You can use them to highlight news about the company, product launches or even employee work.
It's important to add a hyperlink on each blog byline to direct readers toward the employee's bio, which increases reader familiarity and could encourage visitors to return for a particular writer's articles in the future.
A company website can also benefit from customer reviews or testimonials. This helps to build trust between the business and its clients. You can include them on your homepage, or all over the website.
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