Imagine your website as your online salesperson. It should be friendly, informative, and make a great first impression on potential customers.
But sometimes, websites can be confusing or cluttered, driving people away instead of welcoming them in. That's why we put together this guide! We'll show you 10 common website mistakes to avoid, and some easy fixes to make your website a superstar.
With these tips, you can create a website that's clear, helpful, and leaves visitors wanting to learn more about your business. So, let's jump in and discover how to build a website that thrives!
Problem: Vague homepage headlines that speak in generalities about quality or value fail to tell visitors what you actually do.
1. Unclear Headlines
Solution: Craft a short description that includes your title/trade. This not only clarifies your offerings but also strengthens your brand identity.
2. Guide Visitors Away From Your Website
Problem: Social media buttons placed prominently in the header can tempt visitors to leave your site before exploring your content. Colorful and distracting icons further encourage this. Solution: Move social media icons to the footer, where they are less likely to interrupt the user journey. Opt for minimal color schemes that maintain visibility without being intrusive. This keeps visitors focused on your website and its offerings.3. Long Paragraphs
Problem: Long, dense paragraphs overwhelm visitors and make it difficult to find specific information. Solution: Break down text into shorter paragraphs (ideally under 3-4 lines). Utilize bullet points, numbered lists, and subheadings to improve scannability. Employ internal links to connect related content, allowing users to delve deeper if interested.4. Banner Ads & Self-Promotion
Problem: Banner ads for self-promotion feel intrusive and can alienate visitors who perceive them as spammy. Solution: Integrate content promotion seamlessly within your website. Highlight relevant blog posts or case studies within the content itself. Alternatively, consider a clear call to action text above the footer, offering visitors a specific next step, like downloading a white paper or subscribing to a newsletter.5. Incorrect Placement of Testimonials
Problem: Testimonials placed on a separate page or out of context lack credibility and fail to resonate with visitors. Solution: Strategically place testimonials throughout your website, ensuring they directly support the claims being made on each page. This strengthens your message and builds trust with potential customers.6. Email Links
Problem: Email links are not only inconvenient for users but also vulnerable to spammers who harvest email addresses from websites.
Solution: Replace email links with a user-friendly contact form. This allows visitors to easily reach out with inquiries or requests. Consider setting up an auto-response email to acknowledge their message and provide an estimated response timeframe.
7. Vague Calls to Action
Problem: Vague call-to-action buttons like "Submit" offer no incentive and leave visitors unsure of the next step. Solution: Craft clear and benefit-driven calls to action. Highlight the specific value users will receive by clicking the button. For example, instead of "Submit," use "Download Your Free E-book Now" or "Schedule a Free Consultation Today."8. Dead End
Problem: Pages with minimal content after piquing visitor interest create frustration and dead ends, leading visitors to abandon the website. Solution: Every page on your website should offer a clear next step for visitors. This could be a call to action button, a link to a relevant page, or an invitation to learn more about a specific service. By providing a clear path forward, you keep visitors engaged and guide them towards conversion.9. Overusing Fonts & Text Sizes
Problem: Overusing fonts and text sizes creates visual clutter, making it difficult for visitors to focus on the content and navigate the website.
Solution: Limit yourself to a maximum of two complementary fonts that are easy to read on both desktop and mobile devices. Implement a consistent hierarchy of text sizes, with headings being larger than body text. This creates a clean and visually appealing layout that enhances user experience.
10. Confusing Website Layout
Problem: Lack of hierarchy in the layout. This creates confusion for visitors by failing to guide their attention and prioritize important information.
This helps visitors find the information they seek and navigate the website efficiently.
These days, having a great website isn't optional - it's like having a clean and inviting storefront. We hope that by following these tips, you can build a website that shows off your business in the best light and turns visitors into fans. Remember, your website acts as a storefront to potential customers, so make sure it's a good one!
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